Art and exclusive
Let us go back to the central topic.
The value of an artwork is not restricted to the price you are requested to buy it. In fact it is much more: it depends on the pleasure you will enjoy in admiring it, possessing it. Knowing you have something unique, exclusive and unrepeatable: yours, and nobody else’s.
The artist’s talent, his technical skill, the creative process, the materials used in creating the artwork, more or less precious – all this contributes in making the artwork into a worthy object, equal to none other in the world.
The connoisseur looks for something, which he alone shall enjoy. The ability of the artist in his creative process, the message he conveys, the emotions he raises, offer this opportunity to him, who knows how to grasp it. He seeks a stimulus for his imagination, a dream, an experience: everything he expects to find in a figurative artwork—indeed, also in a non-figurative one, which must therefore be easy to understand and interpret.
But if we look at what the market offers, we find that many jump on the bandwagon by copying other artists’ styles, instead of focusing on the research of their own distinctive mark. Others choose the way of negation, of denial, of doing the exact opposite of what the so-and-so well-known artist does. Going the opposite way can seem a good idea, however it lacks the artist’s real deep motivation, he did not explore his capabilities and he completely ignored the creative-emotional path that gives meaning to the artistic choice of the author that he took for a model. “Artist X represented light, I’m going to represent darkness”. Yes, but why?
Figurative art is an extraordinary medium, by which an artist can establish a channel, a bridge between his view and the public’s. This bridge is built on the pillars of experience, talent, and emotion. With no pillars there can be no bridge, and with no bridge there is no communication. The artwork results in an empty medley of incoherent, worthless signs.
What you really want, when you buy or commission an exclusive work of art, is this bridge, this emotion. You want it all to yourself, and you want it to be forever.